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Tuesday, January 28
 

7:45am PST

Registration | Conversation and Coffee Served Hot
Enjoy complimentary coffee, tea and breakfast as you meet your workshop leader and fellow attendees.

Tuesday January 28, 2020 7:45am - 8:00am PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102

8:00am PST

Workshop A: From Theory to Action: Building a Human Centric Communications Strategy - INTACTIC
As a communicator, you can produce more effective employee communications by developing a deeper and more emotional understanding of your audiences.

In this interactive workshop, you will come away with a unique methodology to move from theory to action and build strategic communication campaigns that will engage stakeholders at all levels of your organization.

You will learn how to harness the collective insight of your HR communication and design teams by using a collaborative mapping technique and human-centric approach to strategy development. This renowned technique has resulted in successful enterprise-wide programs for companies such as Gap Inc., GE, Starbucks, Oracle, and Genentech.

In this comprehensive and hands-on workshop, you will leave with tools to help you:

  • Apply the basics of a human-centric communication planning methodology
  • Integrate thinking models from change management, learning, and communications design
  • Discover new ways to identify and meet the needs and preferences of your audiences and stakeholders
  • Select and integrate new technology into your organization’s culture, based on specific learning styles and audience preferences
  • Build multi-dimensional campaigns that sustain mindshare and momentum while aligning attitudes, behaviors and business objectives

Preston Lewis, CEO and Founder
Intactic
Conference Facilitator

Speakers
avatar for Preston Lewis

Preston Lewis

Founder & CEO, Intactic


Tuesday January 28, 2020 8:00am - 9:30am PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102

9:30am PST

Morning Refreshments + Networking Break
Stand up and stretch and grab some refreshments as we switch over to the next workshop.

Tuesday January 28, 2020 9:30am - 9:45am PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102

9:45am PST

Workshop B: What's it Like to Work There? Communicating Your Culture - led by AVION CONSULTING
Learn how to:

  • Instill an appreciation of diversity and inclusion in the workforce
  • Encourage participation in volunteerism and philanthropy
  • Make your employees feel valued
  • Create a culture that continuously encourages employees to generate new ideas

Full workshop details coming soon.

Michelle DiTondo, Principal
Avion Consulting

Speakers
avatar for Michelle DiTondo

Michelle DiTondo

Principal, Avion Consulting


Tuesday January 28, 2020 9:45am - 11:15am PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102

11:15am PST

Lunch Break: On Your Own or With a Group
Stop by the registration table for nearby suggestions for lunch recommendations. Feel free to dine with a group or go out on your own. **Lunch cost is on your own.

Tuesday January 28, 2020 11:15am - 12:45pm PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102

12:45pm PST

Workshop C: Using Creative Communication Tactics and Channels to Help Your Organization Achieve Its Strategic Goals and Objectives - CRESCENZO COMMUNICATIONS
Are you tired of being a private publisher? Do you find yourself writing mostly reactive stories? Do you spend your time putting out fires instead of changing behavior? Do you have too many vehicles with no idea of what’s working and what’s not? Then this interactive workshop is designed for you!


The old corporate way of communicating just doesn’t work anymore. Boring, stiff, jargon-filled corporate stories won’t cut it. You’ve got to find a way to grab your audiences’ attention. You’ve got to take the ‘corporate’ out of corporate communication and replace it with ‘creative.’


Dive in with your peers as you design a plan for strategic creative communications, including how to:


  • Take those tired, old stories and flip them upside down — so that people pay attention to them
  • Make the important interesting
  • Start using the new tools available to communicators — including social media and multimedia channels
  • Find and tell the kinds of stories that will cut through the information clutter that is so rampant in your organization
  • Develop the right research strategy so you know what works and what doesn’t work
  • Understand the basics of ‘Guerilla Research’ so that you constantly have a read on your audiences’ needs

Cindy Crescenzo, President
Crescenzo Communications 

Steve Crescenzo, CEO
Crescenzo Communications

Speakers
avatar for Steve Crescenzo

Steve Crescenzo

CEO, Crescenzo Communications
avatar for Cindy Crescenzo

Cindy Crescenzo

President, Crescenzo Communications


Tuesday January 28, 2020 12:45pm - 2:15pm PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102

2:15pm PST

Afternoon Refreshments + Networking Break
Stand up and stretch and grab some refreshments as we switch over to the next workshop.

Tuesday January 28, 2020 2:15pm - 2:30pm PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102

2:30pm PST

Workshop D: Values IRL: Developing a Blueprint for Communicating Culture Every Day - DEWPOINT COMMUNICATIONS
When culture seems like a ‘nice to have,’ you need a comprehensive strategy for communicating how your values matter to the business every day of the year.

The truth is, there are a million ways to communicate the way your people live your values and culture, every day, in real life. You just need a framework to help make it more manageable and achievable.
When you know how to effectively, transparently and genuinely communicate how your employees’ everyday behaviors drive tangible business results, your internal communications function can finally start to move the needle, in good times and...not so good times.

This workshop will help you develop a blueprint for communicating values as behaviors in a way that is at once both inspiring and creative, yet practical and achievable for any budget, and any size budget, including how to:

  • Communicate ‘values as behaviors’ and why it is the fastest, easiest way to transforming your culture – and drive business growth
  • Identify and activate culture champions within your company
  • Make the connection between your business strategy and your company’s Mission, Vision and Values real
  • Develop a blueprint for creating a strategy for communicating your values as behaviors 365 days of the year.

Note: In order to achieve the most from this session, please bring with you, or have a deep familiarity with, your organization's

  • Business/Organizational Strategy, Goals and Objectives
  • Mission, Vision and Values
  • Overarching Internal Communications Strategy
  • Knowledge of all Internal Communications Channels

Victoria Dew, Founder
Dewpoint Communications

Speakers
avatar for Victoria Dew

Victoria Dew

Founder, Dewpoint Communications


Tuesday January 28, 2020 2:30pm - 4:00pm PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102

4:00pm PST

End of Workshop Day + Networking Reception
Cheers to a great day full of content! Join us in the hotel lobby bar for complimentary drinks + networking with your peers.

Tuesday January 28, 2020 4:00pm - 5:30pm PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102
 
Wednesday, January 29
 

8:00am PST

Registration | Badges, Bagels + Beverages
Sign-in, pick up your materials and enjoy a continental breakfast before we start the day. Now is the perfect time to stop by and meet your sponsors!

Wednesday January 29, 2020 8:00am - 8:30am PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102

8:15am PST

Bonus Session: Intranet Myths - the Top 5 Misconceptions People Have About Their Intranet - SIMPPLR
Because intranets have existed for a couple of decades now, it’s important to be aware that traditional intranets of the past do not serve the current evolving workplace. As a result, the old notions of intranet software still remains today.

In just 15 minutes Simpplr will provide you with the top 5 misconceptions people have about their intranet. You don't want to miss this!

Sandi Stretch, Strategic Communications and Intranet Advisor                                     
Simpplr

Speakers
avatar for Sandi Stretch

Sandi Stretch

Strategic Communications and Intranet Advisor, Simpplr

Sponsors

Wednesday January 29, 2020 8:15am - 8:30am PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102

8:30am PST

Welcome + Speed Networking
Welcome to the 7th Annual Strategic Internal Communications conference. In this fast-paced forum, you'll get to know your fellow peers, their biggest internal communications challenges, and a few fun facts.

Preston Lewis, Founder & CEO 
Intactic  

Speakers
avatar for Preston Lewis

Preston Lewis

Founder & CEO, Intactic


Wednesday January 29, 2020 8:30am - 9:15am PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102

9:15am PST

Building a Dream Team: Bringing Strategy and Culture to Life - FEDERAL RESERVE BANK OF SAN FRANCISCO
The SF Fed has embarked on a multi-year culture-change journey, seeking to transform the working experience at the Bank and shape a culture that accelerates their vision to become a premier public service organization. Learn more about the team's unique design, how it’s matured it's capabilities, and how they continue to evolve.

Hear their proudest moments, biggest mistakes, and practical tips on positioning your team to drive strategy and culture, including how to:
  • Obtain insights on how to design a team that is capable of shaping corporate culture and the employee experience
  • Shift your focus from “fast food communicating” to becoming a trusted partner in executing strategy
  • Evolve your team’s operating model to both support individual change management and communication needs while also staying focused on the big picture
Christopher Westcott, Vice President, Culture & Employee Experience
Federal Reserve Bank of San Francisco

Speakers
avatar for Christopher Wescott

Christopher Wescott

Vice President, Culture & Employee Experience, Federal Reserve Bank of San Francisco
Christopher is a leader in the fields of organizational design and change management, employee experience, and internal communications. He is passionate about helping people and organizations shift mindsets and behaviors to enable and enhance business outcomes. As a trusted advisor... Read More →



Wednesday January 29, 2020 9:15am - 9:50am PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102

9:50am PST

Think Like a Journalist, Act Like a Corporate Communicator: How Having a Journalist Mindset Leads to More Compelling and Engaging Content on Your Intranet - METLIFE
One of the issues every internal communications department encounters is employees not reading or watching company news on the intranet. Employees say they don’t have the time to go to the intranet to consume the content. Then there’s information overload from inside and outside the office -- emails, texts, external content and social media.

Learn how MetLife’s editorial team is using journalism practices and storytelling to cut through the overwhelming amount of messages bombarding employees. You’ll see the types of content they’re creating, view their refreshed global intranet that puts internal content front and center and learn how you can harness the power of storytelling to connect with your employees and business partners.

You will discover:

  • Questions to ask business partners when they pitch you a story
  • Ideas for creating snackable content
  • Benefits of removing jargon and corporate-speak from your content
  • Steps for better understanding your audience (employees)
  • Value of having a journalist mindset

Michelle Lyons, Director, Global Communications
MetLife 

Speakers
avatar for Michelle Lyons

Michelle Lyons

Director, Global Communications, MetLife
Michelle Lyons is director of Global Communications at MetLife, a Fortune 100 company with offices in more than 40 countries. She manages the company’s global intranet, overseeing content creation across all internal platforms to engage more than 57,000 employees around the world... Read More →



Wednesday January 29, 2020 9:50am - 10:25am PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102

10:25am PST

Morning Refreshments, Networking Break + Visit Your Sponsors
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers. Be sure to stop by and visit your sponsors.


Wednesday January 29, 2020 10:25am - 10:50am PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102

10:50am PST

Ready, Set, GO! Onboarding that Builds Excitement, Even Before Day 1 - PORT OF PORTLAND
You’ve recruited employees with your careers website. You’ve retained them with your corporate culture. But creating that smooth transition from recruitment to retention requires an onboarding program that engages and excites them, even before Day 1.

Discover how you can drive excitement from the start, including how to:

  • Improve efficiency, utilizing an onboarding tool to allow applicants to complete I-9s, W-2s, benefits selections and other critical paperwork in advance instead of on the first day
  • Design, recruit and implement a "buddy" program that gives new hires a resource for questions and a sounding board for concerns
  • Craft a welcome gift that reflects your brand, organizational values and team spirit...and is worthy of sharing on social media
  • Take a cue from the world of higher education, see how to create the “fat envelope” feeling, ramping up excitement and anticipation in the weeks leading up to the first day

Lise Harwin, Employee Communications Manager
Port of Portland 


Speakers
avatar for Lise Harwin

Lise Harwin

Employee Communications Manager, Port of Portland



Wednesday January 29, 2020 10:50am - 11:25am PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102

11:25am PST

Internal Communication Strategies That Strengthen Your Brand and Your Organization's Culture - TIEDEMANN ADVISORS
Internal communication is a critical part of an organization's overall brand success. However, often it is poorly executed or simply an afterthought. This could spell problems for any given brand.  

In this session, you will learn about effective and actionable internal communication tactics through short case studies highlighting some of the most effective strategies as well as some real-life internal communication fails.

Emese Tóth, Senior Vice President, Marketing
Tiedemann Advisors

Speakers
avatar for Emese Tóth

Emese Tóth

Tiedemann Advisors, Senior Vice President, Marketing


Wednesday January 29, 2020 11:25am - 12:00pm PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102

12:00pm PST

Lunch on Your Own, But Not Alone | Reservations are Booked!
Reservations have been made at a number of local restaurants. Don't miss this opportunity to have lunch with your peers at a local San Francisco hot spot!
**Everyone is financially responsible for their own lunch.

Wednesday January 29, 2020 12:00pm - 1:30pm PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102

1:30pm PST

Thought-Leader Panel Session: Your Biggest Internal Communications Challenges Solved - McDONALD'S USA, BLEND, SLACK
In this forward thinking panel session you'll have multiple IC pros provide you with solutions for your most pressing questions.

Moderator: 
Kate Brinkerhoff Angus, Head of Accounts, Brilliant Ink

Panelists: 
Laney Erokan, Employee Experience Lead
Blend

Jess Bauer, Senior Manager, Internal Communications
Slack

Jessica Brubaker, Director, Initiative Communications and Channel Strategy
McDonald's USA 

Speakers
avatar for Laney Erokan

Laney Erokan

Employee Experience Lead, Blend
Laney Erokan is the Employee Experience Lead at Blend. In her role she oversees the Internal Communications, Employee Experience, and Facilities functions. She and her team provide high-level strategy and operational support across the organization, partnering with leadership to set... Read More →
avatar for Kate Brinkerhoff Angus

Kate Brinkerhoff Angus

Head of Accounts, Brilliant Ink
avatar for Jessica Brubaker

Jessica Brubaker

Director, Initiative Communications and Channel Strategy, McDonald's USA
As Director of Initiative Communications and Channel Strategy for McDonald’s USA, Jessica uses a smart content strategy to raise awareness and adoption of key business initiatives. Her work ensures franchise owners of McDonald’s and corporate employees feel engaged with the information... Read More →
avatar for Jessica Bauer

Jessica Bauer

Senior Manager, Internal Communications, Slack



Wednesday January 29, 2020 1:30pm - 2:20pm PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102

2:20pm PST

Inside Look at Top Internal Communication Tools + Technologies: Q&A, Demos, & Refreshments
Choosing the right channel for your employees is half the battle. Take a deeper look at the tools available for you to engage, inspire, and motivate your employees. In this "no-pressure" setting, you'll be able to ask your most pressing questions and receive honest feedback.

Grab your gaming card as you visit each solution provider in order to be entered to win at the end of the conference!



Sponsors
avatar for Groupe.io

Groupe.io

Unlike platforms built for knowledge workers, Groupe.io was designed to connect your entire workforce, including non-desk employees, over a powerful employee app that enables real-time communication and collaboration via alerts, broadcasts, chats, file exchange and more. All of this... Read More →
avatar for Perfect Sense

Perfect Sense

Founded in 2008, Perfect Sense is a full-service product company that capitalizes on its enterprise digital application development platform, Brightspot, to drive innovations in web and mobile development for corporations worldwide. The Brightspot platform powers dynamic and highly... Read More →
avatar for PoliteMail

PoliteMail

PoliteMail provides meaningful metrics for any of your email communications programs. Create, send, track and measure your Outlook internal communications broadcasts, including corporate newsletters, executive and leadership messages, employee education and training, or any other... Read More →
avatar for theEMPLOYEEapp

theEMPLOYEEapp

theEMPLOYEEapp is an internal communications and employee engagement mobile solution. It securely integrates with a company’s employee database and allows for the instantaneous push of messages and distribution of content directly to an employee’s mobile device.


Wednesday January 29, 2020 2:20pm - 3:00pm PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102

3:00pm PST

(Just Like) Starting Over: Restructure, Refocus, Reboot Your Communications Strategy - SAN MATEO MEDICAL CENTER
Faced with a significant structural deficit, San Mateo Medical Center (SMMC) needed to engage, inspire, and mobilize its diverse workforce quickly. Conducting an internal communications audit gave the team information it needed to restructure their work with a renewed focus on getting results.

Learn how a small team with limited resources took a fresh look at their communication strategy and designed a new plan to support an organizational transformation, including how to

  • Look at your internal communications work with fresh eyes
  • Decide what to keep, what to add, and what to give up
  • Optimize existing resources and technology
  • Create focus
  • Educate and leverage colleagues

Karen Pugh, Communications Manager
San Mateo Medical Center

Speakers
avatar for Karen Pugh

Karen Pugh

Communications Manager, San Mateo Medical Center
Karen Pugh leads a two-person communications team at San Mateo Medical Center, a public hospital and clinic system in San Mateo, California. She started her communications career in graphic design before dabbling in travel writing and marketing destinations to intrepid road warriors... Read More →



Wednesday January 29, 2020 3:00pm - 3:35pm PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102

3:45pm PST

Powerful Communications for a Global Audience: Practical Tip and Takeaways - LATTICE SEMICONDUCTOR + BANANATAG
Communicating to a global workforce comes with a unique set of challenges and opportunities, especially when your content will be received by employees who speak English as an additional language. Navigating cultural differences, time zones, writing styles and email design are just the beginning.

Discover how a one-person internal communications team uses a multi-channel approach to improve engagement, manage change and connect a global team, including how to:

  • Use visual email design to capture the attention of employees who speak English as an additional language 
  • Use data to determine which content resonates with your audience 
  • Maximize time and resources as a one-person comms team 
  • Help employees feel more connected to each other and their leadership team 
  • Understand how different offices may interact with the communications you are sending 
  • Track engagement and ensure messages are received by all audiences

Ryan Short, Corporate Communications Manager
Lattice Semiconductor

Ashley Schuster, Senior Onboarding Specialist
Bananatag

Speakers
avatar for Ryan Short

Ryan Short

Corporate Communications Manager, Lattice Semiconductor
avatar for Ashley Schuster

Ashley Schuster

Senior Onboarding Specialist, Bananatag

Sponsors


Wednesday January 29, 2020 3:45pm - 4:10pm PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102

4:10pm PST

Rapid Fire Panel: Maximum Ideas in Minimal Time - BOX, CERKL, theEMPLOYEEapp
This top-rated session is one you won't want to miss.

Make sure you have your notebooks ready as 5 internal communication professionals will presenting a number of quick 1-minute ideas.

Moderator:
Steve Crescenzo, CEO
Crescenzo Communications

Panelists: 
Maureen Thompson, Global Head of Internal Communications
Box

Tarek Kamil, CEO + Founder
Cerkl

Amy Jenkins, Director of Client Strategy
theEMPLOYEEapp

Speakers
avatar for Steve Crescenzo

Steve Crescenzo

CEO, Crescenzo Communications
avatar for Maureen Thompson

Maureen Thompson

Global Head of Internal Communications, Box
avatar for Tarek Kamil

Tarek Kamil

CEO + Founder, Cerkl
avatar for Amy Jenkins

Amy Jenkins

Director of Client Strategy, theEMPLOYEEapp


Wednesday January 29, 2020 4:10pm - 5:00pm PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102

5:00pm PST

Close of Day 1 + Networking Reception
Enjoy complimentary drinks on us as you continue the conversation with your peers. 
**Please wear your name badges.

Wednesday January 29, 2020 5:00pm - 6:30pm PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102

7:00pm PST

Dinner | Reservations Are Booked!
Want to keep the conversation going? Join a group of attendees for dinner at a local San Francisco hot spot. 
Sign-up with an ALI team member to join a group at tonight's dine-around. Reservations have been made. 
**Everyone is on their own financially.

Wednesday January 29, 2020 7:00pm - 8:30pm PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102
 
Thursday, January 30
 

8:00am PST

Welcome Back | Breakfast + Beverages
Coffee will be hot and breakfast will be available at 8:00 a.m. Be sure to stop by and visit your sponsors.

Thursday January 30, 2020 8:00am - 8:30am PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102

8:30am PST

Day 2 Kick Off + Chairperson's Address: Modern Employee Communications: What You Can Do Now to Create a Better Employee Experience - INTACTIC
Let’s be real, most companies are having a hard time keepingup with employee expectations when communicating at work. As technology evolves, our approach to internal communications also needs to evolve.  
Our role as communicators is to partner with leaders and other internal stakeholders to ensure that we are constantly facilitating an ongoing conversation about how to grow, innovate and modernize our function. Of course, all while we continue to stay grounded in the realities of how things get done inside our companies.

This session will cover the five key factors we have identified that leading companies are using to modernize their communications functions and prioritize their initiatives.

Preston Lewis, Founder & CEO 
Intactic 

Speakers
avatar for Preston Lewis

Preston Lewis

Founder & CEO, Intactic


Thursday January 30, 2020 8:30am - 9:10am PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102

9:10am PST

Build Trust With Every Conversation: How to Plan a Communications Audit that Activates Staff - COLUMBIA UNIVERSITY INFORMATION TECHNOLOGY
As communication professionals, we already know the value of building trust in our organizations—but what we sometimes forget is the transformative power simply being seen to be taking steps to improve employee engagement can have in an organization.

Learn how Columbia University’s information and technology group completed its first communications audit last year, lessons learned, and how, even if you’re a team of one, you can activate employees by just putting them at the center of the process.

Discover the process of a communications audit and how to engage staff, including how to: 
  • Initiate a communications review and develop a timeline (that you can stick to!)
  • Develop internal champions in a way that’s authentic and drives better discovery
  • Think about reporting out findings, to leadership and staff
  • Build better staff engagement through leadership involvement


Scott Miller, Director, Strategic Communications 
Columbia University Information Technology 


Speakers
avatar for Scott Miller

Scott Miller

Director, Strategic Communications, Columbia University Information Technology



Thursday January 30, 2020 9:10am - 9:45am PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102

9:45am PST

Morning Refreshments + Networking Break + Continued Sponsor Visits
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers & visit your sponsors. 


Thursday January 30, 2020 9:45am - 10:00am PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102

10:00am PST

Interactive Session: Elevating Internal Communications Through Thoughtful Planning - BRILLIANT INK
Ever feel like your role as communicator is primarily to put out fires? Want to help your team thoughtfully and strategically say NO to things outside your purpose and hone in on those that do?

This hands-on interactive session will tackle the most common pain points in employee communications and share actionable strategies for how to elevate IC in your organization, including:

  • Developing a charter for the IC team that defines and clarifies its role and ensures stakeholders know how to engage
  • Clarifying the purpose and process for all internal communication channels, including guidance for selecting the most effective channel for different topics and audiences
  • Building basic KPIs for measuring progress and demonstrating impact
  • Creating tools to keep stakeholders build their own effective communications plans and materials

Ann Melinger, CEO
Brilliant Ink 

Speakers
avatar for Ann Melinger

Ann Melinger

CEO, Brilliant Ink


Thursday January 30, 2020 10:00am - 10:45am PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102

10:45am PST

Rapid Rounds for Collaborative Communication: Developing a Supercharged Team 10 Minutes a Day - UCSF Health
Learn a proven method for team huddling to transform the way employees communicate through updates, recognition, and problem-solving. Hear about how this structure has radically improved the culture of communication, inclusion, and empowerment at a billion-dollar health care organization. This strategy is invaluable for empowering your front-line team members and creating a robust connection between your staff and organizational leadership.

Attendees will:
  • Learn the purpose and components of an effective huddle
  • Participate in a huddle simulation to gain hands-on practice with your peers
  • Build a huddle structure that will work best for your team
  • Use huddling to transform the way you communicate
Denise Elgarico, Senior Continuous Improvement Advisor
UCSF Health 

Speakers
avatar for Denise Elgarico

Denise Elgarico

Senior Continuous Improvement Advisor, UCSF Health


Thursday January 30, 2020 10:45am - 11:20am PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102

11:20am PST

Panel Session: ROI Fireside Chat - QUICKEN LOANS, LEVIS, ORACLE
Having trouble proving ROI to your CFO? This is one session you won't want to miss, get your notebooks ready for all of the measurement tips coming your way!

Moderator: 
Sara Jackson, Executive Director
Internal Comms Pro  

Panelists: 
Tracy Vitale, Senior Internal Communications Strategist, 
QuickenLoans

Beth Ward Francesconi, Senior Director, Internal Communications, 
Levi Strauss & Co. 

Mahsa Tehrani, Senior Manager, Global Social Media
Oracle 

Speakers
avatar for Beth Ward Francesconi

Beth Ward Francesconi

Senior Director, Internal Communications, Levi Strauss & Co.
avatar for Tracy Vitale

Tracy Vitale

Senior Internal Communications Strategist, QuickenLoans
Tracy Vitale is the Senior Internal Communications Strategist at Quicken Loans, the nation’s largest mortgage lender, based in Detroit, Michigan. She’s an experienced Internal Communications professional with over eight years of experience in marketing, communications and team... Read More →
avatar for Sara Jackson

Sara Jackson

Executive Director, Internal Comms Pro
avatar for Mahsa Tehrani

Mahsa Tehrani

Senior Manager, Global Social Media, Oracle


Thursday January 30, 2020 11:20am - 11:50am PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102

11:50am PST

Refreshments + Networking Break + Continued Sponsor Visits
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers & visit with your sponsors.

At the end of the break all completed sponsor gaming cards will be turned in. We'll be drawing a winner at the end of the conference.


Thursday January 30, 2020 11:50am - 12:05pm PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102

12:05pm PST

How to Implement a Change Communications Plan to Ensure Engagement, Transparency and Consistency - KPMG
Hear how KPMG developed a customized communications plan to keep partners and managing directors apprised of significant changes to go-to-market efforts. You will learn how a variety of communication vehicles were used to ensure a steady drumbeat of information.

From podcasts to interactive webcasts, you’ll see and hear how to:
  • Engage a variety of stakeholders
  • Ensure consistent messaging
  • Leverage as many communication channels as possible
Allison Jackson, Director, Corporate Communications 
KPMG LLG 

Speakers
avatar for Allison Jackson

Allison Jackson

Director, Corporate Communications, KPMG
Allison Jackson is a Director of Corporate Communications at KPMG LLP (US). In this role, she is responsible for supporting the firm’s Risk Consulting leader and Head of Markets with strategic internal communications to drive key go-to-market initiatives. Previously, she developed... Read More →



Thursday January 30, 2020 12:05pm - 12:40pm PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102

12:40pm PST

Break Out Videos – Making Content Too Good to Stay Internal - TD AMERITRADE + SHOOTSTA
Imagine for a moment you’ve found a great story…we’ve all been there. You’ve spent time laboring and finally publish something you’re proud to stand behind. The story gets some notoriety, and people take notice, you feel great, but that’s it, we’ve only shared things with our internal audience.

It doesn’t have to end there…

Now, imagine if that story was promoted externally via our corporate channels, and if Marketing took an interest to promote that content! Now we have a whole new audience.

Hear how the role of video was vital to the development of the Corporate Storytelling team at TD Ameritrade. From a few video stories a year to producing 2-3 a month, engaging Associates, clients and prospective clients with stories highlighting the human side of TD Ameritrade and showcasing their culture with stellar results.

Learn you can make videos that not only engage internal, but external audiences as well, including how to:

  • Create stories that challenge what's internal and external
  • Create an agile production workflow for video that doesn't blow the budget
  • Recognize what not to do with corporate storytelling 

Bernie Post, Corporate Storyteller 
TD Ameritrade 

Chad Lakin, VP North America
Shootsta

Speakers
avatar for Bernie Post

Bernie Post

Corporate Storyteller, TD Ameritrade
avatar for Chad Lakin

Chad Lakin

VP, North America, Shootsta



Thursday January 30, 2020 12:40pm - 1:15pm PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102

1:15pm PST

Key Takeaways, Raffle Giveaways + Final Words
As a group, you will share your 'golden nuggets' and what you plan to do first when you return to your office.
We'll raffle off the final prize and celebrate the closing of an information-packed 3 days!

Speakers
avatar for Preston Lewis

Preston Lewis

Founder & CEO, Intactic


Thursday January 30, 2020 1:15pm - 1:30pm PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102

1:30pm PST

Close of Conference
It has been our pleasure to have you join us for ALI's 7th Annual Strategic Internal Communications conference!
You will receive a follow-up email with the link to presentations and a promotion code to join us again at a discounted rate.

Thursday January 30, 2020 1:30pm - 1:30pm PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102