7th Annual Strategic Internal Communications - West
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Thursday, January 30 • 12:40pm - 1:15pm
Break Out Videos – Making Content Too Good to Stay Internal - TD AMERITRADE + SHOOTSTA

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Imagine for a moment you’ve found a great story…we’ve all been there. You’ve spent time laboring and finally publish something you’re proud to stand behind. The story gets some notoriety, and people take notice, you feel great, but that’s it, we’ve only shared things with our internal audience.

It doesn’t have to end there…

Now, imagine if that story was promoted externally via our corporate channels, and if Marketing took an interest to promote that content! Now we have a whole new audience.

Hear how the role of video was vital to the development of the Corporate Storytelling team at TD Ameritrade. From a few video stories a year to producing 2-3 a month, engaging Associates, clients and prospective clients with stories highlighting the human side of TD Ameritrade and showcasing their culture with stellar results.

Learn you can make videos that not only engage internal, but external audiences as well, including how to:

  • Create stories that challenge what's internal and external
  • Create an agile production workflow for video that doesn't blow the budget
  • Recognize what not to do with corporate storytelling 

Bernie Post, Corporate Storyteller 
TD Ameritrade 

Chad Lakin, VP North America

avatar for Bernie Post

Bernie Post

Corporate Storyteller, TD Ameritrade
avatar for Chad Lakin

Chad Lakin

VP, North America, Shootsta

Thursday January 30, 2020 12:40pm - 1:15pm
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