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Wednesday, January 29 • 3:00pm - 3:35pm
(Just Like) Starting Over: Restructure, Refocus, Reboot Your Communications Strategy - SAN MATEO MEDICAL CENTER

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Faced with a significant structural deficit, San Mateo Medical Center (SMMC) needed to engage, inspire, and mobilize its diverse workforce quickly. Conducting an internal communications audit gave the team information it needed to restructure their work with a renewed focus on getting results.

Learn how a small team with limited resources took a fresh look at their communication strategy and designed a new plan to support an organizational transformation, including how to

  • Look at your internal communications work with fresh eyes
  • Decide what to keep, what to add, and what to give up
  • Optimize existing resources and technology
  • Create focus
  • Educate and leverage colleagues

Karen Pugh, Communications Manager
San Mateo Medical Center

avatar for Karen Pugh

Karen Pugh

Communications Manager, San Mateo Medical Center
Karen Pugh leads a two-person communications team at San Mateo Medical Center, a public hospital and clinic system in San Mateo, California. She started her communications career in graphic design before dabbling in travel writing and marketing destinations to intrepid road warriors... Read More →

Wednesday January 29, 2020 3:00pm - 3:35pm PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102