One of the issues every internal communications department encounters is employees not reading or watching company news on the intranet. Employees say they don’t have the time to go to the intranet to consume the content. Then there’s information overload from inside and outside the office -- emails, texts, external content and social media.
Learn how MetLife’s editorial team is using journalism practices and storytelling to cut through the overwhelming amount of messages bombarding employees. You’ll see the types of content they’re creating, view their refreshed global intranet that puts internal content front and center and learn how you can harness the power of storytelling to connect with your employees and business partners.
You will discover:
- Questions to ask business partners when they pitch you a story
- Ideas for creating snackable content
- Benefits of removing jargon and corporate-speak from your content
- Steps for better understanding your audience (employees)
- Value of having a journalist mindset
Michelle Lyons,
Director, Global CommunicationsMetLife
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