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Wednesday, January 29 • 9:50am - 10:25am
Think Like a Journalist, Act Like a Corporate Communicator: How Having a Journalist Mindset Leads to More Compelling and Engaging Content on Your Intranet - METLIFE

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One of the issues every internal communications department encounters is employees not reading or watching company news on the intranet. Employees say they don’t have the time to go to the intranet to consume the content. Then there’s information overload from inside and outside the office -- emails, texts, external content and social media.

Learn how MetLife’s editorial team is using journalism practices and storytelling to cut through the overwhelming amount of messages bombarding employees. You’ll see the types of content they’re creating, view their refreshed global intranet that puts internal content front and center and learn how you can harness the power of storytelling to connect with your employees and business partners.

You will discover:

  • Questions to ask business partners when they pitch you a story
  • Ideas for creating snackable content
  • Benefits of removing jargon and corporate-speak from your content
  • Steps for better understanding your audience (employees)
  • Value of having a journalist mindset

Michelle Lyons, Director, Global Communications

avatar for Michelle Lyons

Michelle Lyons

Director, Global Communications, MetLife
Michelle Lyons is director of Global Communications at MetLife, a Fortune 100 company with offices in more than 40 countries. She manages the company’s global intranet, overseeing content creation across all internal platforms to engage more than 57,000 employees around the world... Read More →

Wednesday January 29, 2020 9:50am - 10:25am PST
JW Marriott San Francisco Union Square 515 Mason St, San Francisco, CA 94102